Dunkin’ is planning to surprise the New Year with a high-profile collaboration. On Tuesday, December 31, Dunkin’ is teaming up with GRAMMY-nominated superstar Sabrina Carpenter, the creator of this year’s No. 1 hit “Espresso,” to launch “Sabrina’s Brown Sugar Shakin’ Espresso” – a limited-time, handcrafted iced beverage that combines Dunkin’s rich espresso, brown sugar flavor and oat milk, shaken to perfection.
To celebrate the launch, Dunkin’ is launching a fun new campaign, “Shake That Ess’,” that brings Carpenter’s personality and signature humor to the world of Dunkin’. Directed by Dave Meyers and created in conjunction with Artists Equity, Ben Affleck and Matt Damon’s company, the campaign kicks off at the vibrant launch of Sabrina’s Brown Sugar Shakin’ Espresso.
At the launch event, Sabrina looked around the bustling room filled with eccentric characters, all enthusiastically shaking their coffee cups. With the catchy beat of “Espresso” playing in the background, their shaking motions were infectious, reflecting the craftsmanship behind the frothy perfection of Sabrina’s Brown Sugar Shakin’ Espresso.
“When we first conceived of Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it was more than just a delicious drink on the menu – we wanted to add a touch of levity to our customers’ everyday coffee orders,” said Jill McVicar Nelson, Dunkin’ Chief Marketing Officer.
“Partnering with Sabrina Carpenter, one of America’s favorite pop stars, has infused the drink with a vibrant, fresh energy that aligns perfectly with Dunkin’ Donuts’ love of bold flavors and lighthearted fun.
Through our new campaign, we’re showing customers that the new drinks they order are both delicious and reflect the lighter side of life – which is the essence of Dunkin’ Donuts.”
On December 31, Dunkin’ will also launch a new $5 combo that includes two Wake-Up Wrap sandwiches and a medium hot coffee (14 oz) or iced coffee (24 oz). Other winter specials include:
Lava Cake Signature Latte – Available in both hot and iced options, it combines the flavors of rich espresso, chocolate lava cake and whole milk, topped with whipped cream, mocha drizzle and a generous helping of hot chocolate powder
Lava Cake Coffee – Captures the same rich flavor found in Dunkin’s Original Blend iced or hot coffee
Chocolate Sandwich Specialty Donut – A chocolate cake donut cut in half and filled with vanilla-flavored frosting
Iced Lemon Shortbread – Topped with sweet lemon frosting for an easy-to-carry option
Almond Croissant – Filled with sweet almond paste and topped with almond flakes
Hash Brown Brisket – Layered with tender shredded brisket, smoked cheddar cheese, poblano peppers, caramelized onions and a hint of cheddar cheese sauce
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