Crumbl is excited to help fans relive the sweetest moments of the year with the launch of a new app feature: Crumbl Unboxed. Inspired by the year-in-review trend, this delicious new app allows customers to relive the sweetest moments and flavors of 2024.
With over 200 flavors on last year’s menu, there were a lot of desserts to reminisce about, and there are even more to look forward to in 2025.
The new Crumbl Unboxed feature incorporates customer purchase history data to gain insight into which Crumbl desserts truly “stand out” in 2024. In addition to learning how many gifts customers gave in 2024, customers will also receive a customized Crumbl persona based on their orders from the past year.
Available now on the Crumbl App, users can easily share their Crumbl Unboxed experience on social media and with friends.
As 2025 begins, Crumbl is as committed as ever to bringing friends and family together to enjoy the world’s most delicious desserts.
Crumbl Unboxed is designed to help customers recall not only their favorite Crumbl desserts, but also the memories of being with their loved ones. Crumbl fans can look forward to finding even more sweet treats to enjoy with friends and family in 2025.
Crumbl is a beloved dessert chain dedicated to bringing friends and family together over the world’s most delicious desserts. Crumbl was founded in 2017 in Logan, Utah by Jason McGowan and Sawyer Hemsley.
In just seven years, Crumbl has grown from a humble cookie shop to one of the fastest growing dessert chains in the U.S. with more than 1,050 locations in all 50 states, Canada and Puerto Rico.
The rotating menu offers new flavors each week while regularly bringing back crowd-favorites and unique original recipes, all served in Crumbl’s iconic Pink Box.
Pie-flavored donuts
Perkins American Food Co., a leading family dining brand known for its iconic baked and home-cooked meals, is excited to kick off the new year with a new delicious flavor.
Beginning January 8, 2025, the Perkins team will introduce a new line of pie-flavored donuts to breathe new life into its famous baked treats.
“We’re excited to kick off the new year with a sweet new twist. Our pie-flavored donuts are the perfect blend of fun and nostalgia, with a fresh-baked crunch in every bite,” said Toni Ronayne, President of Perkins Restaurant & Bakery®.
“These donuts are perfect for grab-and-go or as a side dish to any time of day.”
The new pie-flavored donuts are flash fried, drizzled with signature donut sauce, and topped with a luscious apple, berry, caramel or chocolate cream. Available for a limited time only, don’t miss out! The new pie doughnut flavors are:
Apple Pie: Frosted doughnut topped with spiced apples, sweet vanilla frosting and crumbled cookie crust
Salted Caramel Buttercream: Frosted doughnut topped with vanilla cheesecake, toasted almonds and salted caramel sauce
Wild Berry Delight: Raspberry doughnut topped with vanilla frosting, mixed berries and crumbled cookie crust
Cookies & Cream: Chocolate frosted doughnut with vanilla buttercream and crumbled cookies
Perkins American Food Co. (formerly Perkins Restaurant & Bakery®) is the latest evolution of the long-standing Perkins brand, with an American twist that’s as rich as apple pie.
Perkins is steeped in tradition, upholding its core values, quality and service, and doing what has remained the same since its founding in 1958, but with a fresh take.
The brand offers classic American dishes to suit today’s guest’s tastes, with generous portions and reasonable prices. Their warm hospitality and dedication to kindness continue to be their key differentiator, and they continue to innovate to meet the needs and desires of their guests.
Perkins currently operates nearly 300 owned and franchised hotels in the United States and Canada. The company is owned by Ascent Hospitality Management.
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