Krispy Kreme Doughnuts announces first-ever collaboration with Pop-Tarts, launching the Krispy Kreme x Pop-Tarts Crazy Good Doughnuts collection.
Starting today, the doughnut chain will offer three new doughnuts for a limited time at participating stores:
Pop-Tarts Frosted Strawberry Donut: An unglazed donut filled with strawberry filling, dipped in shortbread frosting, topped with shortbread crumbs, sprinkles, strawberry filling and a frosted strawberry Pop-Tarts Bites
Pop-Tarts Frosted Chocolate Fudge Donut: An original frosted donut drizzled with chocolate frosting, topped with brownie batter-flavored buttercream, sprinkled with crushed frosted chocolate fudge Pop-Tarts bits and white sugar beads
Pop-Tarts Frosted Brown Sugar Cinnamon Donut: A cinnamon sugar donut topped with brown sugar cinnamon cream cheese-flavored buttercream and topped with a frosted cinnamon roll Pop-Tarts Bites
“We are confident that this first collaboration between Krispy Kreme and Pop-Tarts will be an amazing experience,” said Dave Skena, Krispy Kreme Chief Growth Officer. and Pop-Tarts fans will love starting the new year off with this delicious collaboration!”
“Pop-Tarts is more than just for the toaster—it’s about culinary creativity and delighting consumers,” said Jessica Waller, General Manager of Kellanova Away From Home.
Krispy Kreme has done a great job of combining its iconic donut with the beloved Pop-Tarts flavor to create a truly unique experience for fans of both brands.
We’re honored to work with Krispy Kreme to bring Crazy Good to donut lovers and donut lovers in unexpected ways.”
The Krispy Kreme x Pop-Tarts Crazy Good donut collection is now available in-store and for pick-up or delivery via the Krispy Kreme app and website, and can be purchased individually or by the dozen. Fans can also choose a Krispy Kreme six-pack box, delivered fresh daily to select retailers.
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