Donuts, in all their delicious flavors, have captured taste buds around the world, and the trend shows no signs of abating. According to Nielsen Byzzer and Retail Bakers of America, annual U.S. donut sales exceed $10 billion, with more than 60% of sales coming from small retail bakeries. Datassential estimates that the donut market will continue to grow, with growth of 6%-7% over the next few years.
Luckily, National Donut Day is Friday, June 6. With the holiday just around the corner, it’s the perfect time to focus on donuts — bakeries that promote National Donut Day saw a 76% sales increase on the day, according to Square.
A shift in consumer preferences is a factor in the recent rise in donut sales. As consumers seek simple indulgences, interest in comfort foods continues to grow — and donuts offer a delicious alternative for those seeking a moment of joy in their busy lives.
In fact, what was once a breakfast staple has evolved into a must-have snack, dessert, and special occasion delicacy. A wide variety of donuts makes it easy for customers to help themselves or share.
Make sure your boxes are ready for National Donut Day with these comfort classic recipes for Boston Cream Pie Donuts and Sour Cream Old Fashioned Donuts from Dawn Foods.
Innovative flavors and formats are also driving the donut baking industry. Traditional staples like chocolate and frosting remain popular, but unique combinations and flavored donut trends are getting consumers excited. For example, donuts with soft, crunchy frosting, smooth fillings and crispy toppings create a multi-sensory experience. Transforming donuts from a familiar classic to a more experiential treat has huge appeal to a new generation of donut lovers.
The popularity of specialty donuts, including vegan, gluten-free and mochi, is also further expanding the customer base. When people buy sweet treats to share with friends, they always want to consider their friends’ dietary restrictions. For example, a bakery that offers both traditional and vegan donuts will not only attract vegan customers, but also customers who want to be thoughtful and helpful by including vegan donuts in their product line.
Capitalize on the growing popularity of mochi donuts with these fun and delicious blueberry and cookie cream mochi donut recipes.
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