Killer Brownie, the gourmet brownie maker, part of Irresistible Foods Group, has launched a rebranding plan, including a new visual identity and slogan, aiming to bring consumers a more attractive dessert experience.
In this brand update, Killer Brownie introduced bright blue packaging and eye-catching bold font design, accompanied by the new slogan “Live a Little”.
“Killer Brownie is not only a delicious dessert, but also an indulgent experience,” said Raouf Moussa, Chief Growth Officer of Irresistible Foods Group.
“We have inherited the brand’s amazing flavor tradition and given it a more vivid expression.
With a bold go-to-market strategy and a vibrant offline retail experience, we have created a reason for consumers to fall in love with dessert again.”
According to Killer Brownie, this renewal will cover its six popular classic flavors, including Caramel Triple Chocolate, Caramel Cookie Dough, Chocolatier, Brookie Brownie, Kitchen Sink and Assorted Gift Boxes.
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