Yelp Trend Tracker Finds Nama Donuts Are Popular with Consumers

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As the weather warms up, new flavors and products are becoming popular with consumers. To keep tabs on what users are talking about, Yelp publishes a monthly Trend Tracker report that analyzes searches across platforms.

In May, Yelp users tried out Japan’s popular raw donuts, now fresh from the oven in New York. Also, with the REAL ID deadline approaching, Yelp users rushed to renew their driver’s licenses, which led to a surge in visits to the Department of Motor Vehicles (DMV). And users are trying out a creamy recipe that creates “glass skin” with salmon DNA.

I’m Donut?, a popular Japanese donut shop, just landed in New York. Named after the Japanese word for “fresh,” the raw donuts are different, ditching the traditional brioche base and using pumpkin and vegetable shortening for a unique chewy texture.

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