Today is National Donut Day, and Dawn Foods has made a big announcement about its next donut innovation. In celebration of the company’s 100th anniversary in 2020, Dawn is launching Donut 2.0.
Beginning Tuesday, June 25, Dawn Foods will bring together five award-winning pastry chefs, from James Beard Award winners to chefs from Michelin-starred restaurants, to compete for the chance to work with Dawn to create a groundbreaking new donut taste at the company’s Innovation Studio in Jackson, Michigan.
The five Donut 2.0 pastry chefs include:
Chef Sharyn Harding – Executive Pastry Chef, Heirloom Hospitality, Detroit
Chef Sandra Holl – Owner and Executive Pastry Chef, Floriole Café & Bakery, Chicago
Chef Jove Hubbard – Executive Pastry Chef, Chicago Athletic Association
Chef Mathew Rice – Executive Pastry Chef, Niche Food Group, Nashville
Chef Toni Roberts – Executive Pastry Chef, The Wit Hotel, Chicago
The pastry chefs will present their concepts to a panel of judges, who will be judged on taste, texture, creativity, originality, presentation and feasibility. The winning chef will have the opportunity to work with Dawn’s R&D team to turn their concept into a commercial product for the bakery. Prototype donuts will be available in early 2020.
“Donuts are in our DNA. Nearly 100 years ago, Dawn developed the first industrial donut mix, and that same entrepreneurial spirit continues to drive our thinking today,” said Carrie Jones-Barber, CEO of Dawn Foods. “Consumers are looking for new takes on traditional classics.
We know donuts are experiencing a fun, exciting renaissance, and no one is better positioned to capitalize on this opportunity than Dawn. Through Dawn’s Donut 2.0 program, our goal is to help our baking customers wow consumers with new donuts they’ve never seen before.”
“Donut mashups are more popular than ever,” added Melissa Trimmer, Senior Application Chef at Dawn Foods. “Similar to the Cronut phenomenon, consumers are looking for more mashups and ‘new’ takes on the classic donut. This competition brings together some of the most talented pastry chefs from across the country who are determined to discover the next donut trend.”
Related topics: