With National Donut Day approaching next month, bakeries will be working to attract potential customers with a variety of offerings. Donuts are no longer just a breakfast staple, but a year-round sales driver with huge potential.
To help bakeries offer the right mix to keep customers coming back, industry experts from Dawn Foods will participate in a virtual event hosted by the National Retail Bakers Association (RBA) to share proprietary research on consumer donut preferences and introduce a simple 1-2-3 approach to optimizing donut boxes.
Attendees will learn how to identify the donut lineup that drives the most sales for their bakery, how to satisfy consumers who crave variety, and how to capitalize on the premium donut trend to generate additional revenue.
Featured speakers include Cathy Wisloski, Insights Manager at Dawn Foods, and Larry Lobe, National Technical Sales & Service Manager at Dawn Foods. Both speakers have decades of experience in their respective fields of expertise.
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