Are you ready, gamers? Krispy Kreme® today announced a partnership with Bandai Namco Entertainment America Inc. to celebrate the 45th anniversary of PAC-MAN with new donuts inspired by the classic game, paying homage to the global cultural icon. Fans can’t wait to devour these new donuts before “Game Over”!
Available for a limited time starting today at participating U.S. stores, the Krispy Kreme x PAC-MAN collection features three new donuts in a nostalgic custom PAC-MAN game box, the sweetest PAC-MAN level ever, including:
PAC-MAN Party Donut – an original glazed donut smeared with yellow buttercream-flavored frosting, sprinkled with celebratory sprinkles and topped with PAC-MAN pieces.
TEAM GHOST DONUT – An unglazed doughnut filled with chocolate flavored Kreme™, dipped in black frosting, decorated with a PAC-MAN maze and topped with Team Ghosts pieces.
STRAWBERRY POWER BERRY DONUT – An unglazed doughnut filled with strawberry flavored Kreme™, dipped in red frosting and topped with white sprinkles and green leaf frosting.
PAC-MAN is one of the most recognized video game characters of all time and for 45 years has impacted the world by connecting people of all ages, nationalities and genders through the power of gaming, just as Krispy Kreme connects people through the enjoyment and sharing of the sweetness of a doughnut.
Krispy Kreme will also celebrate PAC-MAN’s 45th anniversary by:
From May 12-18, during “Hot Light” hours (7-9 a.m. and 5-7 p.m., or any time the “hot lights” are on), we plan to give away 45,000 free Original Glazed Donuts, limited to one per customer per day in-store and at the drive-thru.
In honor of Pac-Man’s love of fruit, if fans help him reach this “high score,” they’ll unlock the return of Krispy Kreme’s popular Strawberry Glazed Donut, which the brand last offered for a limited time in August 2023.
From May 12-14, Doughnut Dots will be transformed into “Pac-Dots,” and customers can get 10 free Dots with any dozen doughnuts purchased at regular price.
On PAC-MAN Day, PAC-MAN’s official birthday, buy any dozen Original Glazed ® donuts at regular price and get a dozen for 25 cents.
“These new PAC-MAN donuts are sweetest in multiplayer mode, so get your donut on and enjoy a colorful maze of flavors with family, friends and co-workers! This collaboration with BANDAI NAMCO and PAC-MAN will bring you a new sweet experience,” said Dave Skena, Chief Growth Officer of Krispy Kreme.
“This year marks a milestone for us as we celebrate the PAC-MAN legend and his 45 years of influence. We are excited to partner with another beloved and iconic brand, Krispy Kreme, to bring a sweet experience to fans on PAC-MAN Day,” said Karim Farghaly, Senior Vice President of Business Innovation and Licensing at BANDAI NAMCO Entertainment America.
The Krispy Kreme x PAC-MAN collection is available in-store or for pick-up or delivery through the Krispy Kreme app and website, and can be purchased individually or by the dozen. You can also choose PAC-MAN donuts in Krispy Kreme six-pack boxes, which are delivered fresh daily to select retailers.
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