Home Franchise Opportunities Fractured Prune Doughnuts Franchise Costs, Profit & Requirements For 2024

Fractured Prune Doughnuts Franchise Costs, Profit & Requirements For 2024

by Celia

In the realm of sweet treats, one name stands out for its unique and delectable offerings: Fractured Prune Doughnuts. Born out of a passion for crafting the perfect doughnut, this franchise has captured the hearts and taste buds of doughnut enthusiasts across the nation. From its humble beginnings to its expansion into a beloved franchise, let’s delve into the tantalizing world of Fractured Prune Doughnuts.

Fractured Prune Doughnuts: A Brand Introduction

The story of Fractured Prune Doughnuts begins with the vision of founders Russ DiGilio and Todd Wainwright. In 1976, they set out to create a doughnut like no other—a doughnut that was made to order, customizable, and freshly prepared for each customer. This commitment to freshness and quality has been the cornerstone of the Fractured Prune brand ever since.

With its quirky name inspired by a character in a novel, Fractured Prune Doughnuts quickly gained a cult following for its innovative flavors and personalized approach. Each doughnut is hand-dipped and made with the finest ingredients, ensuring a mouthwatering experience with every bite.

Fractured Prune Doughnuts Franchise Fees

For entrepreneurs eager to join the Fractured Prune family and share in its success, understanding the franchise fees is essential. While specific fees may vary depending on factors such as location and market conditions, here’s an overview of the typical costs associated with owning a Fractured Prune Doughnuts franchise:

Initial Franchise Fee: This one-time fee grants franchisees the right to operate under the Fractured Prune Doughnuts brand. The initial franchise fee for a Fractured Prune location is typically in the range of $25,000 to $35,000.

Royalty Fees: Franchisees are required to pay ongoing royalty fees, usually calculated as a percentage of gross sales. These fees contribute to ongoing support and resources provided by the franchisor. Royalty fees for Fractured Prune Doughnuts franchises typically range from 4% to 6% of gross sales.

Marketing Fees: Franchisees may also be required to contribute to a marketing fund, which supports national and local marketing efforts to promote the Fractured Prune brand. Marketing fees are typically around 1% to 2% of gross sales.

Equipment and Supplies: In addition to franchise fees, franchisees must also invest in equipment, supplies, and inventory to operate their Fractured Prune Doughnuts location. The cost of equipment and supplies can vary depending on factors such as the size of the store and the specific equipment needed.

While these fees represent a significant investment, they provide franchisees with access to a proven business model, comprehensive training and support, and the opportunity to be part of a beloved brand with a loyal customer base.

Fractured Prune Doughnuts Franchise Conditions

Before embarking on the journey of owning a Fractured Prune Doughnuts franchise, prospective franchisees must meet certain conditions and requirements set forth by the franchisor. These conditions help ensure that franchisees are well-equipped to succeed and uphold the standards of the Fractured Prune brand. Here are some common conditions for franchise ownership:

Financial Qualifications: Franchisees must have a minimum net worth and liquid capital to qualify for ownership. These financial qualifications help ensure that franchisees have the resources necessary to invest in and operate a successful franchise.

Commitment to Quality and Service: Franchisees must demonstrate a commitment to upholding the high standards of quality and service that define the Fractured Prune brand. This includes following operational guidelines, maintaining cleanliness and hygiene standards, and delivering exceptional customer experiences.

Location Selection: Franchisees must work with the franchisor to select an appropriate location for their Fractured Prune Doughnuts store. Factors such as foot traffic, demographics, and market demand are carefully considered to ensure the success of the franchise.

Training and Support: Franchisees must complete comprehensive training programs provided by the franchisor to learn the ins and outs of operating a Fractured Prune Doughnuts franchise. Ongoing support is also available to help franchisees navigate challenges and maximize their potential for success.

By adhering to these conditions and requirements, franchisees can position themselves for success and become valued members of the Fractured Prune Doughnuts family.

Fractured Prune Doughnuts Franchise Process

The process of becoming a Fractured Prune Doughnuts franchisee is carefully designed to ensure that prospective owners are prepared for success. From initial inquiry to grand opening, here’s an overview of the franchise process:

Initial Inquiry: Prospective franchisees begin by expressing interest in owning a Fractured Prune Doughnuts franchise. This may involve filling out a franchise inquiry form or contacting the franchisor directly to learn more about the opportunity.

Franchise Disclosure Document (FDD) Review: Upon receiving an inquiry, the franchisor provides the prospective franchisee with a Franchise Disclosure Document (FDD). This document contains important information about the franchise opportunity, including franchise fees, financial performance representations, and the franchisor’s obligations to franchisees.

Discovery Process: Prospective franchisees engage in a discovery process to learn more about the Fractured Prune brand, its business model, and the support services provided by the franchisor. This may involve attending informational webinars, speaking with current franchisees, and visiting existing Fractured Prune locations.

Franchise Agreement: Once both parties are satisfied with the terms of the franchise agreement, the prospective franchisee signs the franchise agreement and pays the initial franchise fee. This formalizes the franchise relationship and grants the franchisee the right to operate under the Fractured Prune Doughnuts brand.

Training and Preparation: Franchisees undergo comprehensive training programs provided by the franchisor to prepare them for the operation of their Fractured Prune Doughnuts franchise. Training covers various aspects of running the business, including doughnut preparation, customer service, and business management.

Site Selection and Build-Out: Franchisees work closely with the franchisor to select an appropriate location for their Fractured Prune Doughnuts store. Once a location is secured, franchisees oversee the build-out process to ensure that the store meets Fractured Prune’s specifications and standards.

Grand Opening: With training complete and the store ready for business, franchisees host a grand opening event to introduce their Fractured Prune Doughnuts location to the community. This is an opportunity to generate excitement, attract customers, and establish a loyal customer base.

The franchise process is a collaborative journey between the franchisor and franchisee, guided by a shared commitment to success and excellence.

Fractured Prune Doughnuts Franchise Advantages

Owning a Fractured Prune Doughnuts franchise offers numerous advantages for entrepreneurs looking to enter the thriving dessert market. Here are some of the key benefits of franchising with Fractured Prune:

Established Brand Recognition: Fractured Prune Doughnuts is a well-known and beloved brand with a loyal customer base. Franchisees benefit from the brand’s reputation for quality and innovation, making it easier to attract customers and drive sales.

Proven Business Model: Franchisees receive access to a proven business model that has been refined and optimized over decades of operation. From menu offerings to operational procedures, franchisees have a blueprint for success that minimizes risk and maximizes profitability.

Comprehensive Training and Support: Fractured Prune Doughnuts provides franchisees with extensive training and ongoing support to help them succeed. From initial training programs to ongoing operational support, franchisees have access to the resources they need to thrive.

Marketing and Advertising Assistance: Franchisees benefit from national and local marketing and advertising initiatives designed to promote the Fractured Prune brand and drive customer traffic to their stores. From social media campaigns to traditional advertising channels, franchisees have access to a range of marketing tools and resources.

Menu Innovation and Customization: Fractured Prune Doughnuts is known for its innovative flavors and customizable options, allowing franchisees to cater to a wide range of tastes and preferences. This flexibility helps franchisees appeal to diverse customer demographics and stay ahead of industry trends.

Community Engagement Opportunities: Fractured Prune Doughnuts franchisees have the opportunity to become active members of their local communities, participating in events, fundraisers, and other activities that help build brand awareness and goodwill.

Potential for Growth and Expansion: As the Fractured Prune brand continues to grow and evolve, franchisees have the opportunity to expand their businesses and open additional locations in new markets. This scalability offers franchisees the potential for long-term growth and success.


In conclusion, owning a Fractured Prune Doughnuts franchise offers entrepreneurs the opportunity to indulge their passion for delicious treats while building a successful and rewarding business. With its innovative concept, proven business model, and unwavering commitment to quality, Fractured Prune Doughnuts is a sweet opportunity for aspiring entrepreneurs.

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