Home Articles Understanding The 85°C Bakery Franchise: Benefits & Challenges

Understanding The 85°C Bakery Franchise: Benefits & Challenges

by Celia

With the aroma of freshly baked bread and pastries wafting through the air, 85°C Bakery has become a household name for lovers of delectable treats. Since its inception in Taiwan in 2004, this bakery chain has expanded globally, captivating taste buds and entrepreneurial spirits alike. For those considering delving into the world of franchising, 85°C Bakery offers a tantalizing opportunity. However, like any venture, it comes with its own set of benefits and challenges.

The Rise of 85°C Bakery: A Global Phenomenon

85°C Bakery’s success story is one of innovation, quality, and strategic expansion. Founded by Wu Cheng-Hsueh, the bakery quickly gained popularity for its unique concept of providing high-quality, freshly baked goods at affordable prices. The brand’s name, 85°C, refers to the optimal temperature for brewing coffee, symbolizing the commitment to serving freshly brewed coffee alongside its array of pastries.

The bakery’s success in Taiwan paved the way for international expansion, with the first overseas store opening in California, USA, in 2008. Since then, 85°C Bakery has rapidly grown its presence, boasting hundreds of stores across Asia and the United States.

Benefits of Investing in 85°C Bakery Franchise

1. Established Brand Recognition: One of the most significant advantages of investing in an 85°C Bakery franchise is the brand’s strong recognition and reputation. With a loyal customer base and widespread acclaim for its products, franchisees benefit from instant brand visibility and credibility in their local markets.

2. Proven Business Model: 85°C Bakery provides franchisees with a well-established business model honed through years of experience and success. From streamlined operations to efficient supply chain management, franchisees receive comprehensive support and guidance to ensure the smooth running of their bakery outlets.

3. Diverse Product Offering: The bakery’s diverse menu, featuring an extensive selection of bread, pastries, cakes, and beverages, appeals to a wide range of tastes and preferences. This variety not only attracts customers throughout the day but also fosters repeat business as patrons explore different offerings.

4. Continuous Innovation: 85°C Bakery stays ahead of culinary trends by continually innovating and introducing new products to its menu. Franchisees benefit from access to research and development initiatives, ensuring their offerings remain fresh and relevant to evolving consumer preferences.

5. Training and Support: Franchisees receive comprehensive training and ongoing support from the 85°C Bakery corporate team. From initial setup and operations management to marketing and customer service, franchisees have access to resources and guidance every step of the way.

6. Global Network: As part of the 85°C Bakery franchise network, owners join a global community of entrepreneurs sharing insights, best practices, and resources. This network facilitates collaboration and knowledge exchange, enriching the franchise ownership experience.

Challenges of Operating an 85°C Bakery Franchise

1. Intense Competition: While 85°C Bakery’s popularity is a boon for franchisees, it also means operating in a highly competitive market. To stand out amidst rival bakeries and cafes, franchisees must differentiate their offerings through quality, service, and innovation.

2. Real Estate and Location: Securing prime real estate in desirable locations can be a challenge, especially in densely populated urban areas where competition for retail space is fierce. Franchisees must conduct thorough market research and negotiate effectively to secure optimal locations for their outlets.

3. Supply Chain Management: Maintaining a consistent supply of high-quality ingredients is crucial to upholding the bakery’s reputation for freshness and excellence. Franchisees must navigate the complexities of the supply chain, ensuring timely deliveries and managing inventory effectively to minimize wastage.

4. Labor Costs and Staffing: The labor-intensive nature of bakery operations can lead to significant staffing costs, particularly in regions with stringent labor regulations or higher wage standards. Franchisees must balance staffing needs with operational efficiency to optimize labor costs without compromising on service quality.

5. Quality Control: Maintaining consistent product quality across multiple outlets poses a challenge for franchisees, especially as the brand expands into new markets. Franchisees must adhere strictly to the bakery’s standards and protocols, implementing robust quality control measures to uphold the brand’s reputation.

6. Marketing and Branding: While 85°C Bakery enjoys strong brand recognition, franchisees are responsible for local marketing and branding efforts to attract and retain customers. Developing effective marketing strategies and promotional campaigns requires creativity and investment in advertising and outreach initiatives.


Investing in an 85°C Bakery franchise offers aspiring entrepreneurs a tantalizing opportunity to tap into the booming bakery and cafe industry with a globally recognized brand. From established business processes and comprehensive support to a diverse product offering and continuous innovation, the benefits of franchising with 85°C Bakery are evident. However, navigating the challenges of intense competition, real estate acquisition, supply chain management, staffing, quality control, and marketing requires diligence, perseverance, and strategic acumen. With careful planning, dedication, and adherence to the brand’s values, franchisees can carve out a sweet and savory success story in the world of 85°C Bakery.

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