As anticipation builds for the forthcoming total solar eclipse on April 8, 2024, Krispy Kreme is delighting its patrons with a celestial delight of its own. In a move that requires no protective eyewear, doughnut enthusiasts are invited to embark on a cosmic culinary journey with the unveiling of the all-new “Total Solar Eclipse Doughnut.”
Crafted Innovation
Crafted specifically to commemorate the event in the most delectable manner possible, the Total Solar Eclipse Doughnut offers a tantalizing twist on Krispy Kreme’s cherished Original Glazed Doughnut. This limited-time creation is enveloped in a rich black chocolate icing, adorned with shimmering silver sparkles to evoke the stars, and topped with a swirl of buttercream laden with Oreo pieces. At its core lies a whole Oreo cookie, symbolizing the silhouette of the moon against the sun.
Availability and Offerings
Commencing Friday, April 5, and running through the eclipse day on Monday, April 8, this distinctive doughnut will be on offer in-store and for pickup or delivery via Krispy Kreme’s app and website. Customers can savor them individually or as part of a specialty dozen, comprising six Total Solar Eclipse doughnuts and six Original Glazed® doughnuts.
Continuing a Legacy
This isn’t the first time Krispy Kreme has celebrated space phenomena with inventive confections. The brand has a tradition of commemorating significant astronomical events with special doughnuts, tracing back to 1969 when it served fresh Original Glazed doughnuts during the Apollo 11 Mission launch viewing.
During the last total solar eclipse experienced by the United States in 2017, Krispy Kreme introduced its doughnuts with a unique chocolate glaze for the first time, earning acclaim from its fanbase.
Commentary from Krispy Kreme
“Total Solar Eclipse Doughnuts are as rare as the celestial event they celebrate. We invite everyone, whether in the path of totality or not, to relish these extraordinary treats. They provide the perfect avenue to celebrate the eclipse, showcasing both your scientific curiosity and your impeccable taste,” remarked Dave Skena, Global Chief Brand Officer for Krispy Kreme.
A Sweet Tribute
Krispy Kreme’s dedication to commemorating space-related events has resulted in a range of themed doughnuts over the years. From the Mars Doughnut commemorating NASA’s Perseverance Rover landing to the Artemis Moon Doughnut for the Artemis I mission, the brand consistently finds sweet ways to honor humanity’s quest for knowledge beyond our planet.
With the addition of the Total Solar Eclipse Doughnut to this illustrious lineup, Krispy Kreme underscores its ongoing commitment to innovation, creativity, and celebration of momentous occasions, both cosmic and terrestrial. Don’t miss the opportunity to savor this extraterrestrial treat during the total solar eclipse of April 8, 2024.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the world’s most beloved and recognized sweet treat brands. Its iconic Original Glazed doughnut is celebrated globally for its fresh-off-the-line, melt-in-your-mouth experience.
Operating in over 35 countries, Krispy Kreme boasts a unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly expanding ecommerce and delivery business with over 14,000 fresh points of access.
Guided by its purpose of enriching lives through the joy of Krispy Kreme, the company demonstrates its commitment to its people, communities, and the planet every day.