Krispy Kreme Doughnuts has announced a partnership with Bandai Namco Entertainment America Inc. to celebrate PAC-MAN’s 45th anniversary with a new donut inspired by the classic game, celebrating this global cultural icon.
Available now for a limited time at participating stores in the U.S., the Krispy Kreme x PAC-MAN collection features three new donuts packaged in a nostalgic custom PAC-MAN game box. Flavors include:
PAC-MAN Party Donut – an original glazed donut with yellow buttercream-flavored frosting, celebratory sprinkles, and topped with PAC-MAN pieces
TEAM GHOST Donut – an unglazed donut filled with chocolate-flavored buttercream, topped with black frosting, decorated with a PAC-MAN maze, and topped with Team Ghosts
Strawberry Power Berry Donut – an unglazed donut filled with strawberry-flavored buttercream, dipped in red frosting, and topped with white sprinkles and green leaf frosting
Krispy Kreme will also celebrate PAC-MAN’s 45th anniversary by:
From May 12 to 18, during the “hot light” hours (7am to 9am and 5pm to 7pm, or any time the “hot lights” are on), we plan to give away 45,000 free original glazed donuts to customers.
Limit one per customer per day in-store and at the drive-thru. In honor of Pac-Man’s love of fruit, if fans help him reach this “high score,” they’ll unlock the return of Krispy Kreme’s popular Strawberry Glazed Donut, which the brand last offered for a limited time in August 2023.
From May 12 to 14, Doughnut Dots will be transformed into “Pac-Dots,” and customers can get 10 Dots for free with any dozen at regular price.
On PAC-MAN Day (May 22, PAC-MAN’s official birthday), buy any dozen original Frosted Donuts at regular price and get a dozen original Frosted Donuts for 25 cents.
“These new PAC-MAN donuts are the sweetest in multiplayer,” said Dave Skena, Chief Growth Officer at Krispy Kreme.
So, get your donut on and enjoy a colorful maze of flavors with family, friends and co-workers! This collaboration with BANDAI NAMCO and PAC-MAN will bring you a new sweet experience.”
“This year marks a milestone for us as we celebrate the PAC-MAN legend and his 45 years of influence. We are excited to partner with another beloved and iconic brand, Krispy Kreme, to bring fans a sweet experience on PAC-MAN Day,” said Karim Farghaly, Senior Vice President of Business Innovation and Licensing at BANDAI NAMCO Entertainment America.
The Krispy Kreme x PAC-MAN collection is available now in-store and for pick-up or delivery through the Krispy Kreme app and website, and can be purchased individually or by the dozen. Fans can also choose Krispy Kreme PAC-MAN donuts in six-pack boxes, which are delivered fresh daily to select retailers.
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