Krispy Kreme, the beloved doughnut chain, announced on Tuesday a significant revamp of its rewards program, promising enhanced benefits for its loyal patrons. The updated program introduces a more generous points system aimed at expediting the earning process and simplifying the redemption of complimentary doughnuts and beverages.
Under the revamped Krispy Kreme Rewards program, members will now accrue 10 points for every dollar spent. These points can be exchanged for an expanded array of items, including single doughnuts, 3-pack, 6-pack, and dozen doughnuts, along with coffees and hot chocolates, as outlined in a recent company press release.
In addition to the improved points system, rewards members will enjoy added perks such as complimentary treats on their birthdays, opportunities to sample limited-time products at no cost, and double points during their anniversary month.
The previous iteration of the rewards program operated on a credit-based system, where members earned credits for each purchase of a doughnut, dozen doughnuts, and coffee, with 12 credits required to redeem specific items for free. However, with the introduction of the new Krispy Kreme Rewards, members have the flexibility to apply their points towards any reward of their choosing, as highlighted by the company in the news release.
To commemorate the launch of the enhanced rewards program, Krispy Kreme is offering all rewards members a complimentary original glazed dozen, extending the offer to new members who join between April 30 and May 11. Existing members can expect to receive their free dozen on April 30, along with a dozen consecutive days of deals, including complimentary doughnuts and coffee, from April 30 to May 11, as per the company’s announcement.
Customers interested in joining Krispy Kreme Rewards can easily sign up by downloading the Krispy Kreme app or visiting the company’s website to create an account. Existing members can seamlessly transition to the new program using their current credentials, with earned rewards automatically transferring over. Moreover, members will receive bonus points for every visit made in the last year to kick-start their progress in the new program.
The revamped rewards program underscores Krispy Kreme’s commitment to fostering customer loyalty and providing enhanced value to its dedicated fan base. With enticing perks and a more flexible points system, the chain aims to elevate the overall customer experience while enticing new members to indulge in their delectable treats.